Shopify Store Design & Build · eCommerce Support
Your products are ready.
Your Shopify store should be ready too.
I design and build branded Shopify storefronts using proven themes—customized around your products, your brand, and the way your customers shop.
Shopify Store Design
Theme Customization
Product Setup
eCommerce Support
Shopify Store Design & Build · eCommerce Support
Your products are ready.
Your Shopify store should be ready too.
I design and build branded Shopify storefronts using proven themes—customized around your products, your brand, and the way your customers shop.
You Don't Need
"Just a Shopify Store."
You need a store that works for your business.
The store doesn't feel like the brand
Product pages feel unfinished
Customers struggle to find products
Collections and navigation aren't organized
The store doesn't communicate product value clearly
The store looks generic
You know what you want, but not how to implement it in Shopify
That's where I come in.
The Approach
I Design & Build Shopify Stores
Around Your Brand
I take an existing Shopify theme and turn it into a storefront that feels like your business, not another copy-paste Shopify store.
The storefront is customized around your brand, what you sell, and how your customers shop.
CUSTOMIZED AROUND
Brand identity
Typography
Products
Collections
Customer journey
Colors
Images
Product presentation
Navigation
Store Goals
SHOPIFY SERVICES
Everything Your Storefront
Needs to Be Ready
Every business is different.
That's why every project starts with understanding your goals, your customer journey, and the challenges you're trying to solve—not with a one-size-fits-all package.
Whether you're just starting out, revamping an existing store, or looking for a dependable Shopify partner, every solution is designed around your goals, your customers, and your store.
01
Shopify Store Design & Build
A storefront designed around your brand, your products, and the way your customers actually shop.
WHAT'S INCLUDED
✓ Store setup
✓ Theme customization
✓ Homepage design
✓ Page layout
✓ Section customization
✓ Brand styling
✓ Navigation
✓ Collections
✓ Product presentation
✓ Store content
✓ Basic storefront optimization
02
Product & Store Organization
Products, collections, and pages organized so customers can find what they're looking for without thinking about it.
WHAT'S INCLUDED
✓ Product setup
✓ Product information
✓ Collections
✓ Categories
✓ Navigation
✓ Product descriptions
✓ Store pages
✓ Customer-facing content
03
Product & Store SEO
Store content written and structured so your products can be found in search — and make sense once they are.
WHAT'S INCLUDED
✓ Product titles
✓ Product descriptions
✓ Meta titles
✓ Meta descriptions
✓ Search-focused content
✓ On-page SEO
✓ Keyword research
✓ Product content optimization
eCOMMERCE EXPERIENCE
The Store Is Only One Part of the Business
Behind the storefront are customers, orders, questions, problems, and follow-ups.
The store needs to support the entire customer experience — not just look good on the homepage.
Day-to-Day Support Experience
Customer inquiries
Invoices
Customer follow-up
Social media engagement
Order concerns
Order updates
Account support
Portfolio
Shopify Work I've Built
SHOPIFY COSMETICS STORE
NordLuxxe
A Shopify storefront designed and built around a cosmetics brand concept.
Storefront design
Brand styling
Collections
Store content
Theme customization
Product presentation
Navigation
Customer-facing experience
SHOPIFY COSMETICS STORE
HAVN
A Shopify storefront designed and built around an apparel brand concept.
Storefront design
Brand presentation
Navigation
Customer journey
Theme customization
Product organization
Store content
And Because I
Understand eCommerce...
I've supported customer inquiries, order concerns, invoices, order updates, customer communication, CRM records, and social media engagement for online businesses.
I'm not approaching your store as someone who only knows how to change colors and move sections around.
I understand the operational side of an online business too.
Need More Than Shopify?
I also work with GoHighLevel, Systeme.io, Zapier, Jotform, CRM systems, and AI-assisted workflows.
For a paid Coach Crane project, I built a Systeme.io funnel and automation system and connected Jotform and other tools using Zapier.
Why Work With John
A Shopify builder who understands the business behind the store.
I don't just look at how a storefront looks.
I've worked on the operational side of eCommerce—supporting customers, handling order concerns, processing invoices, updating customer records, and managing follow-ups.
I've also built CRM and automation systems using tools like GoHighLevel, Systeme.io, Zapier, and Jotform.
So when I work on a Shopify store, I think beyond the homepage.
How will customers find what they need?
How will products be presented?
What happens after someone buys?
How does the store fit into the rest of the customer experience?
That's the perspective I bring to every project.
Process
How Your Store Comes Together
01
Understand
Understand the brand, products, customers, and goals.
02
Structure
Organize navigation, collections, pages, and product presentation around the customer journey.
03
Design
Customize an existing Shopify theme around the brand's visual identity.
04
Build
Implement the agreed structure, customize the storefront, organize products and content, and bring the store together.
05
Review
Review the finished storefront, make adjustments, and prepare the customer-facing experience for launch.
what clients say
Trusted by the People Behind
the Projects
The best measure of any project isn't the technology behind it—it's the experience of the people you work with.
Here's what clients and collaborators have shared about working with me.
• FEATURED VIDEO TESTIMONIAL
"John created a funnel for our events. He's an awesome guy to work with—very transparent, very knowledgeable, and he also took the time to teach us how to use the funnel so we could achieve our goals. If you're looking for someone to create an in-depth funnel for your business, John is the right person to go to. I highly recommend that you book him ASAP because we're going to keep him busy."
Coach Crane
Owner, SFP Athletics & Elite 50/50 Girls
• VIDEO TESTIMONIAL
"We worked with John on a funnel for one of our events with a very short deadline. He accepted the challenge, delivered everything within just a few days, and helped us meet our client's deadline. John is an expert at what he does. If you're looking for someone who can help with funnels, automations, or systems for your business, John is the right person to go to."
Hanna
Digital Operations & Marketing Specialist
• professional TESTIMONIAL
"John was a pleasure to work with. Whenever I gave him an assignment, he completed it in a timely manner. I would have continued working with John, but he decided to pursue his personal goals."
Ken Couture
Broker/Owner, Your Home Sold Guaranteed Realty (Las Vegas)
Every project is an opportunity to earn trust.
Whether it's building a funnel, creating automations, or improving customer journeys, the goal remains the same: deliver thoughtful solutions, communicate clearly, and build systems that create better customer experiences.
FAQ
Everything You Might Be
Wondering
Do you build Shopify stores from scratch?
Yes. I design and build Shopify storefronts using existing Shopify themes, then customize the structure, layout, sections, styling, content, and product presentation around your brand and customer journey.
Do you customize Shopify themes?
Yes. Theme customization is a core part of my Shopify work. I use an existing theme as the foundation and customize it to create a storefront that feels aligned with your brand rather than looking like a default template.
Do you build custom Shopify themes or code in Liquid?
I don't position myself as a Shopify Liquid or custom-theme developer. My focus is on store design, store setup, theme customization, product organization, and the overall customer-facing experience. If a project requires advanced custom development beyond my scope, I'll let you know upfront.
Can you redesign my existing Shopify store?
Yes. I can redesign an existing Shopify store by improving its layout, visual presentation, navigation, product organization, content, and overall customer experience. I'll first review the existing theme to determine what can be handled through Shopify's customization options. If the project requires advanced custom development beyond my scope, I'll let you know before we begin.
Can you help add and organize my products?
Yes. I can help with product setup, product information, collections, navigation, product presentation, and customer-facing store content.
Can you help with Shopify SEO?
Yes. I can support product and store SEO including product titles, descriptions, meta titles, meta descriptions, keyword research, on-page SEO, and product content optimization.
Do you provide ongoing Shopify support?
Support can be discussed depending on what your store needs. This can include product updates, store content changes, organization, SEO updates, and other ongoing Shopify tasks within my scope.
What do you need from me to get started?
Usually, I'll need access to your Shopify store, your brand assets, product information, and a clear understanding of what you're trying to accomplish. If you're not sure exactly what you need, that's okay—we can start by discussing the store and the problems you're trying to solve.
What happens after I contact you?
We'll start with a conversation about your store, products, goals, and what you need help with. From there, we can determine the scope of work, what needs to be done, and whether we're a good fit before moving forward.
What if I don't know exactly what I need?
That's completely fine. You don't need to arrive with a technical specification. Tell me what you're selling, what you currently have, and what isn't working. We'll figure out the next step from there.
let's talk
Every great customer relationship starts with a conversation.
Whether you're just starting out, revamping an existing store, or looking for a dependable Shopify partner, every solution is designed around your goals, your customers, and your store.
With a conversation.
No sales pressure. No complicated process.
Just an opportunity to understand your goals, explore what's possible, and see whether we're the right fit to work together.
Shopify Store Design & Build
Ready to Build Your Shopify Store?
Whether you're launching your first Shopify store, refreshing an existing store, rebranding your storefront, adding products, organizing your catalog, or simply need someone to take the Shopify work off your plate — let's talk about what you're building.
No complicated pitch. Just tell me what you're selling, what you have so far, and what you need help with.
Looking for CRM, automation, or AI systems instead? See my systems work.
Building Shopify storefronts and business systems that create better customer experiences.
© 2026 John Gorgonia. All rights reserved.
Build thoughtfully. Explain clearly. Deliver reliably.
Building Shopify storefronts and business systems that create better customer experiences.
© 2026 John Gorgonia. All rights reserved.
Designed with precision.